Marketing management and strategy : an African casebook /

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Tesar, George, Kuada, John E.
Format: Electronic eBook
Language:Inglés
Published: Abingdon, Oxon : Routledge, 2013.
Subjects:
Marketing > Africa.
Marketing > Management > Case studies.
Strategic planning > Africa > Case studies.
Electronic books.
Online Access:Texto completo
Description
Physical Description:1 online resource (xviii, 257 pages) : illustration
Bibliography:Includes bibliographical references and index.
ISBN:9781135096205

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