Perspectives on international marketing-- re-issued /

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Paliwoda, Stanley J.
Format: Électronique eBook
Langue:Inglés
Publié: London : Routledge, 2013.
Collection:Routledge library editions. International business ; v. 29
Sujets:
Export marketing > Case studies.
Marketing > China > Case studies.
Marketing > Japan > Case studies.
International business enterprises > Case studies.
Electronic books.
Accès en ligne:Texto completo
Table des matières:
  • pt. I. Challenging the international marketing literature
  • pt. II. Marketing to China and Japan : research findings
  • pt. III. Empirical studies of international marketing that are industry-specific.

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