International marketing : strategy and management /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Gilligan, Colin
Other Authors: Hird, Martin
Format: Electronic eBook
Language:Inglés
Published: Oxon [England] : Routledge, 2013.
Series:Routledge library editions : international business ; v. 17
Subjects:
Export marketing.
Export marketing > Case studies.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • pt. 1. The international marketing environment and approaches to opportunity analysis
  • pt. 2. Market entry decisions and approaches to international marketing planning
  • pt. 3. Developing, implementing and controlling the international marketing mix.

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