Cita APA (7a ed.)

Blythe, J. (2009). Key concepts in marketing. SAGE.

Cita Chicago Style (17a ed.)

Blythe, Jim. Key Concepts in Marketing. Los Angeles, Calif. ; London: SAGE, 2009.

Cita MLA (8a ed.)

Blythe, Jim. Key Concepts in Marketing. SAGE, 2009.