Cita APA (7a ed.)

Weitz, B. A., & Wensley, R. (2002). Handbook of marketing. SAGE Publications.

Cita Chicago Style (17a ed.)

Weitz, Barton A., y Robin Wensley. Handbook of Marketing. London ; Thousand Oaks: SAGE Publications, 2002.

Cita MLA (8a ed.)

Weitz, Barton A., y Robin Wensley. Handbook of Marketing. SAGE Publications, 2002.