Black Culture, Inc. : how ethnic community support pays for corporate America /

"A surprising and fascinating look at how Black culture has been leveraged by corporate America, this book addresses some of today's most pressing public debates around allyship and diversity. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corpo...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Banks, Patricia Ann (Author)
Format: Electronic eBook
Language:Inglés
Published: Stanford, California : Stanford University Press, [2022]
Series:Culture and economic life.
Subjects:
Art patronage > United States.
African American arts > Finance.
Ethnic arts > United States > Finance.
Corporate sponsorship > United States.
Corporations > Public relations > United States.
Social responsibility of business > United States.
Mécénat > États-Unis.
Arts noirs américains > Finances.
Arts ethniques > États-Unis > Finances.
Parrainage publicitaire > États-Unis.
Sociétés > Relations publiques > États-Unis.
Entreprises > Responsabilité sociale > États-Unis.
Art patronage.
Corporate sponsorship.
Corporations > Public relations.
Social responsibility of business.
United States.
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