Winning a billion consumers : a disruptive approach for success in India /

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A disruptive approach to successfully create and capture the "undiminished" potential of a billion plus consumer market.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Joshi, Atul (Author)
Format: Electronic eBook
Language:Inglés
Published: New Delhi, India : Sage, 2016.
Subjects:
Management > India.
Customer relations > India.
Strategic planning > India.
Social responsibility of business > India.
Success in business > India.
Gestion > Inde.
Planification stratégique > Inde.
Entreprises > Responsabilité sociale > Inde.
Succès dans les affaires > Inde.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations
Management
Social responsibility of business
Strategic planning
Success in business
India
Online Access:Texto completo
Table of Contents:
  • Cover; Contents ; Foreword ; Preface ; Acknowledgments ; PART I THE LAST MILEA STRATEGIC DIFFERENTIATOR; 1 Winning in a BillionConsumer Market; 2 Cracking the Da Vinci Code; PART II REVITALIZING THELAST MILETOOLS AND FRAMEWORKS; 3 The Five Knots of theLast Mile; 4 Sextant Arcs of Turbonators; 5 The Revenue Turbine ; PART III DELIVERING THELAST MILEMISSION CRITICAL(S); 6 Zero Calorie Value Chains; 7 Customer Capital in theTimes of the MillennialGeneration ; 8 Man and Machine, NotMan or Machine; 9 Swarm Intelligence:The Execution Supremacy ; 10 Epilogue ; Index ; About the Author

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