Marketing scales handbook : multi-item measures for consumer insight research. Volume 11 /

This eleventh volume in the long-running series has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Bruner, Gordon C., 1954- (Author)
Format: Electronic eBook
Language:Inglés
Published: Fort Worth, Texas : GCBII Productions, LLC, [2021].
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
Marketing > Recherche > Méthodes statistiques > Guides, manuels, etc.
Construction d'une échelle (Sciences sociales) > Guides, manuels, etc.
Marketing research > Statistical methods
Scaling (Social sciences)
manuals (instructional materials)
handbooks.
Handbooks and manuals
Handbooks and manuals.
Guides et manuels.
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Internet

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