Point of sale : analyzing media retail /

Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Herbert, Daniel, 1974- (Editor), Johnson, Derek, 1979- (Editor)
Format: Electronic eBook
Language:Inglés
Published: New Brunswick, New Jersey : Rutgers University Press, [2020]
Subjects:
Selling > Mass media.
Mass media > Economic aspects.
Retail trade.
Electronic commerce.
Médias > Aspect économique.
Commerce de détail.
Commerce électronique.
Electronic commerce
Mass media > Economic aspects
Retail trade
Selling > Mass media
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