Demand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation.

Show other versions (1)

In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of ""demand articulation."" Marketing scholars have summarized that this concept...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kodama, Fumio
Format: Electronic eBook
Language:Inglés
Published: Newcastle-upon-Tyne : Cambridge Scholars Publisher, 2019.
Subjects:
Technological innovations > Marketing.
New products > Marketing.
Business studies: general.
Economic growth.
New products > Marketing
Technological innovations > Marketing
Online Access:Texto completo
Table of Contents:
  • 1. Origin of demand articulation: nuclear power and integrated circuits (IC) development
  • 2. Public policy articulation: research consortia and regulatory change
  • 3. Core competency articulation: towards business model creation
  • 4. Wave articulation: arriving innovations in the Japanese machine tool industry
  • 5. Connectivity articulation: journey toward the 4th industrial revolution.

Similar Items