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Before the ballot : building political support for library funding /

""On the Path to the Ballot" will focus on Informational Communications Campaigns (commonly referred to as info-only campaigns) for library staff and administrators. The book will discuss the library's role in the years leading up to a campaign and the library's role during...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Chrastka, John (Auteur), Sweeney, Patrick "PC" (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Chicago : ALA, Neal-Schuman, 2019.
Sujets:
Accès en ligne:Texto completo
Table des matières:
  • Surfacing the library
  • Insights into voter attitudes about libraries
  • Radicalizing Americans about libraries
  • Librarian as candidate
  • Library as cause
  • Creating the fundable plan
  • Building partnerships and joining coalitions
  • Relationship building with people who (should) care
  • Defining audiences of potential supporters
  • Messaging for funding support
  • Understanding engagement with supporters and activists
  • Transitioning into the informational communication campaign
  • Where problems come from
  • Why libraries lose
  • Steps in the informational communications campaign
  • Ideal 36 month campaign from "before the ballot" to election day
  • Conclusion: everyday campaigning.