Marketing scales handbook : multi-item measures for consumer insight research. Volume 10 /

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This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information regarding the scale's origin, previous users, and mea...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Bruner, Gordon C., 1954- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Fort Worth, Texas : GCBII Productions, LLC, 2019.
Édition:(Library version).
Sujets:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
Marketing > Recherche > Méthodes statistiques > Guides, manuels, etc.
Construction d'une échelle (Sciences sociales) > Guides, manuels, etc.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing research > Statistical methods
Scaling (Social sciences)
Handbook
handbooks.
Handbooks and manuals
Handbooks and manuals.
Guides et manuels.
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