In the news : the practice of media relations in Canada /

"Now in its updated third edition, In the News (2019) is the standard Canadian textbook on media relations, used across the country and praised by media professional and academics alike. The authors provide an introduction to media relations, grounded in both communications theory and hands-on,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Carney, William Wray, 1950- (Autor), Babiuk, Colin, 1965- (Autor), LaVigne, Mark, 1961- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Edmonton, Alberta : Pica Pica Press, 2019.
Edición:Third edition.
Temas:
Public relations > Canada.
Mass media and business > Canada.
Relations publiques > Canada.
Médias et affaires > Canada.
BUSINESS & ECONOMICS / Advertising & Promotion.
Mass media and business.
Public relations.
Canada.
Canada
Mass media and business
Public relations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • I. Theory and principles on media relations: Why media, why news
  • Basic principles of media relations
  • Professional relations
  • Basics of media : who they are
  • Basics of media : how they work.
  • II. The practice of media relations: Getting started : a media plan
  • The first steps : research, goals and training
  • Approaching the media : media drivers and the news release
  • Other approaches to the media
  • Do-it-yourself media
  • The interview
  • The interview continued : questions and answers
  • Evaluation and revision
  • Special edia, special cases
  • The fine art of complaining about the media.

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