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In the news : the practice of media relations in Canada /
"Now in its updated third edition, In the News (2019) is the standard Canadian textbook on media relations, used across the country and praised by media professional and academics alike. The authors provide an introduction to media relations, grounded in both communications theory and hands-on,...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Edmonton, Alberta :
Pica Pica Press,
2019.
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| Edición: | Third edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Now in its updated third edition, In the News (2019) is the standard Canadian textbook on media relations, used across the country and praised by media professional and academics alike. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. They take you behind the scenes, giving advice on how to write a successful press release, approach reporters, or navigate a difficult interview. Whether you need media to promote your issues to the nation or to reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public, and voluntary sectors; and anyone who wants to break a story."-- |
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| Notas: | Previously published: Edmonton : University of Alberta Press, 2008. |
| Descripción Física: | 1 online resource Issued also in print format. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 1772124249 9781772124255 1772124257 9781772124262 1772124265 9781772124248 |
| Acceso: | Access restricted to LAC onsite clients. |