Taking our country back : the crafting of networked politics from Howard Dean to Barack Obama /

Drawing on open-ended interviews with more than 50 political staffers, fieldwork during the 2008 electoral cycle, and archival research, the book follows a group of technically skilled Internet staffers who came together on the Howard Dean campaign and created a series of innovations in campaign org...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kreiss, Daniel
Format: Electronic eBook
Language:Inglés
Published: New York : Oxford University Press, ©2012.
Series:Oxford studies in digital politics.
Subjects:
2000-2099
Internet in political campaigns > United States > History.
Campaign management > Technological innovations > United States > History.
Political campaigns > Technological innovations > United States > History.
Political participation > Technological innovations > United States > History.
Presidents > Election > 2004 > Technological innovations > United States.
Presidents > Election > 2008 > Technological innovations > United States.
Political consultants > United States > History > 21st century.
Internet > Political aspects > United States.
Digital media > Political aspects > United States.
Internet dans les campagnes électorales > États-Unis > Histoire.
Campagnes électorales > Gestion > Innovations > États-Unis > Histoire.
Participation politique > Innovations > États-Unis > Histoire.
Conseillers politiques > États-Unis > Histoire > 21e siècle.
Internet > Aspect politique > États-Unis.
Médias numériques > Aspect politique > États-Unis.
POLITICAL SCIENCE > Political Process > General.
Politics and Government.
Political participation > Technological innovations
Campaign management > Technological innovations
Digital media > Political aspects
Internet in political campaigns
Internet > Political aspects
Political campaigns > Technological innovations
Political consultants
United States
Electronic books.
History
Online Access:Texto completo
Table of Contents:
  • Innovation, infrastructure, and organization in new media campaigning
  • Crafting networked politics
  • Dean's demise and taking on Bush
  • Wiring the party
  • Organizing the Obama Campaign
  • Mobilizing for victory
  • Conclusion: new media campaigning from Dean to Obama.

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