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Advertising, Communications & Copyright /
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Strawberry Hills, N.S.W., Australia :
Australian Copyright Council,
2014.
|
| Colección: | Publication (Australian Copyright Council) ;
B151v01. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Intro; 1. About this publication; 1.1 Who this guide is for; 1.2 How this guide is set out; 1.3 Information, not legal advice; 1.4 Glossary; 2. Introduction; 2.1 Introduction; 2.2 Copyright in copywriting; 2.3 What does copyright protect?; 2.4 Material not protected by copyright; 2.5 How long does copyright last?; 2.6 Ownership of copyright; 2.7 Copyright is a type of property; 2.8 The exclusive rights of the copyright owner; 2.9 Accessing material online; 2.10 When is copyright infringed?; 2.11 Moral rights; 2.12 Performers' rights; 2.13 Orphan works; 2.14 Character merchandising
- 3. Exceptions3.1 Introduction; 3.2 Contract and exceptions; 3.3 Fair dealing; 4. Contracts: assignments and licences; 4.1 Ownership; 4.2 Assignments; 4.3 Exclusive licences; 4.4 Non-exclusive licences; 4.5 Contractual licences; 4.6 "Bare" licences; 4.7 Express & implied licences; 4.8 What to cover in a licence; 4.9 Moral rights in advertising; 5. Practical pointers; 5.1 Start early and consider choosing content you can readily clear; 5.2 Work out your budget; 5.3 Learn when a clearance will be needed; 5.4 Learn where there are hidden risks; 5.5 Don't assume you'll get a clearance
- 5.6 Is the licence yours or your client's?5.7 Collecting societies and pre-licensed content; 5.8 Content available under "open" licences such as Creative Commons; 5.9 Build up your knowledge of sources and providers; 5.10 Set up a copyright register; 5.11 Manage your risks; 6. Managing the clearance process; 6.1 Identify what material is being used; 6.2 Develop alternative options for when you can't get a clearance; 6.3 Have guidelines & pro forma documents available; 6.4 Watch for "embedded" material; 6.5 Be wary of paraphrasing; 6.6 Identify how the material is going to be used
- 6.7 Identify the extent to which a permission may be needed6.8 Who is the contracting party?; 6.9 Ownership; 6.10 Request the clearance; 6.11 Document the clearance; 7. The digital space; 7.1 Digital is different; 7.2 Protecting the integrity of your content; 7.3 Ad placement; 7.4 Online risk management; 7.5 Other areas of the law; 8. Commercial products and clothing; 8.1 Filming & broadcasting artworks, clothing & products; 8.2 Photographing clothing & products; 8.3 Clothing packaging/logos; 8.4 Trains, planes & automobiles; 8.5 Making copies or replicas; 8.6 Sydney Opera House
- 9. Building compliance9.1 Building a copyright profile: step 1; 9.2 Building a compliance profile: step 2; 9.3 Building compliance procedures; 9.4 Assist colleagues & contractors to assist you; 10. Managing infringements; 10.1 Introduction; 10.2 Liability; 10.3 Dealing with infringement; Appendix A
- Copyright Collecting Societies; Copyright Agency; Viscopy; Australasian Performing Right Association (APRA); Australasian Mechanical Copyright Owners Society (AMCOS); Phonographic Performance Company of Australia (PPCA); Screenrights; Appendix B
- Other Useful Organisations