Using digital analytics for smart assessment /

This book shows how to improve data collection, clean the data, and combine different data sources. It also includes case studies of library projects with digital analytics, and descriptions of analytics tools ranging from library analytics tools to more focused web analytics tools.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Farney, Tabatha (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : ALA Editions, an imprint of the American Library Association, [2018]
Temas:
Libraries > Evaluation > Statistical methods.
Library administration > Decision making > Statistical methods.
Library users > Statistics > Data processing.
Library Web sites > Use studies.
Online library catalogs > Use studies.
Electronic information resources > Use studies.
Web usage mining.
Information visualization.
Library statistics > United States > Case studies.
Bibliothèques > Administration > Prise de décision > Méthodes statistiques.
Usagers des bibliothèques > Statistiques > Informatique.
Sites Web de bibliothèques > Utilisation.
Catalogues de bibliothèques en ligne > Utilisation.
Sources d'information électroniques > Utilisation.
Analyse du comportement des internautes.
Visualisation de l'information.
Bibliothèques > Statistiques > États-Unis > Études de cas.
LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General.
Electronic information resources.
Library statistics.
Library Web sites.
Online library catalogs.
United States.
Case studies.
Use studies.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part I. The digital analytics process / by Tabatha Farney
  • Understanding digital analytics
  • Collecting the data : tools and data points you should know
  • Analyzing digital data : digital analytics and data analysis tools
  • Digital analytics in practice : how helpful is your online content?
  • Using digital analytics for collection development
  • Part II. Expanding the digital analytics process
  • On the road to learning analytics : the University of Michigan Library's experience with privacy and library data / Laurie Alexander, Doreen R. Bradley and Kenneth J. Varnum
  • Ensuring data privacy in a library learning analytics database / Michael D. Doran
  • Creating the library data dashboard / Laura Costello and Heath Martin
  • The myth of the declining reference statistic : revealing dynamic reference services through digital analytics / Marissa C. Ball and Melissa Del Castillo
  • Using digital analytics to assess your social media marketing efforts / Joel Tonyan.

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