The virtual world and marketing /

This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developme...

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Détails bibliographiques
Cote:Libro Electrónico
Format: Électronique eBook
Langue:Inglés
Publié: Newcastle Upon Tyne : Cambridge Scholars Publishing, 2018.
Sujets:
Internet marketing.
Marketing sur Internet.
Sales & marketing management.
Sales & marketing.
Technology: general issues.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
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