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Brands, geographical origin, and the global economy : a history from the nineteenth century to the present /

"This book had its genesis in the mid-1990s when I began researching the trademarks used by Sheffield cutlers and the emergence of 'Sheffield'. Subsequently, collaboration with Geoff Tweedale, Mads Mordhorst and Dev Gangjee, and participation in conferences and workshops, extended my...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Higgins, David M. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Cambridge [UK] ; New York : Cambridge University Press, 2018.
Collection:Cambridge studies in the emergence of global enterprise
Sujets:
Accès en ligne:Texto completo