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Radio programming : tactics and strategy /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Abingdon, Oxon :
Routledge, Taylor & Francis Group,
2018.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Ch. 1. The Basic Principles of Radio Programming
- Ch. 2. Structuring Your Station and Creating Identity
- Ch. 3. Positioning Your Station against the Competition
- Ch. 4. Leading an Airstaff
- Ch. 5. Music as a Programming Weapon
- Ch. 6. News as a Programming Weapon
- Ch. 7. Promoting Your Station
- Ch. 8. Grading Your Programming Performance: What You Need to Know about Ratings
- Ch. 9. Working with Your General Manager
- Ch. 10. Working with Sales
- Ch. 11. Working with Engineering
- Ch. 12. The FCC and You
- Ch. 13. Attaining Your Career Goals.