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Branding Latin America : Strategies, Aims, Resistance.
This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--The individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the r...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Autres auteurs: | , , , , , , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Blue Ridge Summit :
Lexington Books,
2018.
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| Sujets: | |
| Accès en ligne: | Texto completo |