The craft of creativity /

Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, The Craft of Creativity presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate the crea...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Cronin, Matthew A. (Professor of management) (Auteur), Loewenstein, Jeffrey (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018]
Sujets:
Creative ability.
Creative thinking.
Creative ability in business.
Creativity
Créativité.
Créativité dans les affaires.
creativity.
PSYCHOLOGY > Cognitive Psychology.
SCIENCE > Cognitive Science.
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