Epica. Book 29, Creative communications /

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Compiled from the winners, finalists and entrants of the Epica Awards for creative achievement in European advertising.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Tungate, Mark, 1967- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Bloomsbury Visual Arts, [2016]
Colección:Epica Awards
Temas:
Advertising > Awards > Europe.
Commercial art > Awards > Europe.
Advertising campaigns > Awards > Europe.
Graphic arts > Awards > Europe.
Campagnes publicitaires > Prix et récompenses > Europe.
ART > Techniques > Drawing.
Advertising > Awards.
Commercial art > Awards.
Graphic arts > Awards.
Europe.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction. Foreword / by Matt Eastwood ; 2015 Winners ; The Jury ; Awards Ceremony
  • Welcome to Berlin ; Network of the Year ; Agency of the Year ; Brand of the Year
  • Grand Prix 2015. Shiseido, "An Unexpected Beauty" ; John Lewis, "Sail Season" ; MINI, "The Austrian Job" ; ElaN, "Battle of the Sushi Cakes"
  • Food & Drink. Food ; Confectionery & Snacks ; Alcoholic Drinks ; Non-Alcoholic Drinks
  • Health, Beauty & Fashion. Health, Beauty, Toiletries & Cosmetics ; Prescription & OTC ; Fashion, Footwear & Accessories
  • Luxury & Premium Brands
  • Household Products & Services. Household Maintenance ; Homes, Furnishings & Appliances ; Personal Electronics & Devices
  • Automotive. Automobiles ; Other Vehicles ; Automotive Services & Accessories
  • Consumer Services. Telecommunications & Public Services ; Transport & Tourism ; Restaurants, Bars & Cafés ; Retail Services ; Financial Services
  • Media & Entertainment. Media ; Recreation & Leisure
  • Public Interest. Health & Safety ; Social ; Environment
  • Business to Business & Corporate. Professional Products & Services ; Corporate Image
  • Radio. Radio Advertising.
  • Direct Marketing. Consumer Direct ; Business to Business Direct
  • Media Usage. Media Innovation-Traditional ; Media lnnovation-Alternative ; Creative Technology
  • Branded Content & Entertainment
  • PR & Promotions. Public Relations ; Promotions & Incentives ; Experiential & Shopper Marketing
  • Craft & Imagery. Copywriting & Storytelling ; Animation ; Direction & Cinematography ; Editing & Special Effects ; Best Use of Music ; Print Craft ; Advertising Photography ; Illustration
  • Design. Graphic Design ; Publication Design ; Packaging Design ; Product Design
  • Digital, Online Campaigns. Food & Drink ; Consumer Services & Household ; Public Interest ; Health, Beauty & Fashion ; Automotive ; Media & Entertainment ; Luxury ; Business to Business & Corporate
  • Digital. Websites ; Online Ads ; Online & Viral Films ; Online Social Networks ; Branded Games ; Virtual Reality
  • Mobile. Apps ; Mobile Sites ; Mobile Games ; Mobile Campaigns ; Mobile Social Networks
  • Integrated Campaigns
  • Humour in Advertising.

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