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Epica. Book 29, Creative communications /
Compiled from the winners, finalists and entrants of the Epica Awards for creative achievement in European advertising.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Bloomsbury Visual Arts,
[2016]
|
| Colección: | Epica Awards
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Epica. |n Book 29, |p Creative communications / |c editor, Mark Tungate. |
| 246 | 3 | 0 | |a Creative communications |
| 264 | 1 | |a London : |b Bloomsbury Visual Arts, |c [2016] | |
| 300 | |a 1 online resource (387 pages) : |b color illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Epica Awards | |
| 500 | |a "Epica Awards." | ||
| 500 | |a "Advertising, design, media, PR, digital"--Cover | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Introduction. Foreword / by Matt Eastwood ; 2015 Winners ; The Jury ; Awards Ceremony -- Welcome to Berlin ; Network of the Year ; Agency of the Year ; Brand of the Year -- Grand Prix 2015. Shiseido, "An Unexpected Beauty" ; John Lewis, "Sail Season" ; MINI, "The Austrian Job" ; ElaN, "Battle of the Sushi Cakes" -- Food & Drink. Food ; Confectionery & Snacks ; Alcoholic Drinks ; Non-Alcoholic Drinks -- Health, Beauty & Fashion. Health, Beauty, Toiletries & Cosmetics ; Prescription & OTC ; Fashion, Footwear & Accessories -- Luxury & Premium Brands -- Household Products & Services. Household Maintenance ; Homes, Furnishings & Appliances ; Personal Electronics & Devices -- Automotive. Automobiles ; Other Vehicles ; Automotive Services & Accessories -- Consumer Services. Telecommunications & Public Services ; Transport & Tourism ; Restaurants, Bars & Cafés ; Retail Services ; Financial Services -- Media & Entertainment. Media ; Recreation & Leisure -- Public Interest. Health & Safety ; Social ; Environment -- Business to Business & Corporate. Professional Products & Services ; Corporate Image -- Radio. Radio Advertising. | |
| 505 | 0 | |a Direct Marketing. Consumer Direct ; Business to Business Direct -- Media Usage. Media Innovation-Traditional ; Media lnnovation-Alternative ; Creative Technology -- Branded Content & Entertainment -- PR & Promotions. Public Relations ; Promotions & Incentives ; Experiential & Shopper Marketing -- Craft & Imagery. Copywriting & Storytelling ; Animation ; Direction & Cinematography ; Editing & Special Effects ; Best Use of Music ; Print Craft ; Advertising Photography ; Illustration -- Design. Graphic Design ; Publication Design ; Packaging Design ; Product Design -- Digital, Online Campaigns. Food & Drink ; Consumer Services & Household ; Public Interest ; Health, Beauty & Fashion ; Automotive ; Media & Entertainment ; Luxury ; Business to Business & Corporate -- Digital. Websites ; Online Ads ; Online & Viral Films ; Online Social Networks ; Branded Games ; Virtual Reality -- Mobile. Apps ; Mobile Sites ; Mobile Games ; Mobile Campaigns ; Mobile Social Networks -- Integrated Campaigns -- Humour in Advertising. | |
| 520 | |a Compiled from the winners, finalists and entrants of the Epica Awards for creative achievement in European advertising. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising |x Awards |z Europe. | |
| 650 | 0 | |a Commercial art |x Awards |z Europe. | |
| 650 | 0 | |a Advertising campaigns |x Awards |z Europe. | |
| 650 | 0 | |a Graphic arts |x Awards |z Europe. | |
| 650 | 6 | |a Campagnes publicitaires |x Prix et récompenses |z Europe. | |
| 650 | 7 | |a ART |x Techniques |x Drawing. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Awards. |2 fast |0 (OCoLC)fst00797533 | |
| 650 | 7 | |a Commercial art |x Awards. |2 fast |0 (OCoLC)fst00869332 | |
| 650 | 7 | |a Graphic arts |x Awards. |2 fast |0 (OCoLC)fst00946597 | |
| 651 | 7 | |a Europe. |2 fast |0 (OCoLC)fst01245064 | |
| 700 | 1 | |a Tungate, Mark, |d 1967- |e editor. | |
| 700 | 1 | |a Eastwood, Matt, |e writer of preface. | |
| 776 | 0 | 8 | |i Print version: |t Epica. Book 29, Creative communications. |d London : Bloomsbury Visual Arts, [2016] |z 9781474261623 |w (OCoLC)958125096 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1717508 |z Texto completo |
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