Measuring marketing : 103 key metrics every marketer needs /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Davis, John, 1960 February 17- (Author)
Format: Electronic eBook
Language:Inglés
Published: Berlin : De Gruyter, [2018]
Edition:Third edition.
Subjects:
Marketing > Evaluation.
Marketing research.
Marketing > Évaluation.
Marketing > Recherche.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Evaluation
Marketing research
Online Access:Texto completo

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