Cita APA (7a ed.)

Davis, J. (2018). Measuring marketing: 103 key metrics every marketer needs (Third edition.). De Gruyter.

Cita Chicago Style (17a ed.)

Davis, John. Measuring Marketing: 103 Key Metrics Every Marketer Needs. Third edition. Berlin: De Gruyter, 2018.

Cita MLA (8a ed.)

Davis, John. Measuring Marketing: 103 Key Metrics Every Marketer Needs. Third edition. De Gruyter, 2018.