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Norman Bel Geddes : American design visionary /
Norman Bel Geddes has long been considered the 'founder' of American industrial design. During his long career he worked on everything from theatre design, world fairs and cars to houses and product and packaging design. Nicolas P. Maffei's magisterial biography draws on original mate...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Bloomsbury Academic, An imprint of Bloomsbury Publishing Plc,
2018.
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| Colección: | Cultural histories of design.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; List of Illustrations; List of Plates; Acknowledgments; Introduction; 1 Becoming a Practical Visionary: Bel Geddes's Youth and Early Career; Portraiture and advertising illustration; Christian Science and Fordism; InWhich magazine; 2 Transforming Audiences: Stage Design to Industrial Design; Bel Geddes's knowledge of Theosophy, psychology, and advertising; Theater Number 6: Merging the audience and actors; Bel Geddes's stage design course, 1922-1928; Franklin Simon window displays, 1927-1930; J. Walter Thompson assembly hall, 1929.
- From stage design to architecture: Plans for the Chicago World's Fair, 1933; The therapeutics of color in interior design, c. 1930; Design proposal for the Kharkov Theater, Ukraine, 1931; Architecture as a lively art; 3 Horizons: Publicizing the Visionary Designer; Promoting the artist in industry; The Aerial Restaurant, Air Liner Number 4, and the Standard Gas Equipment stove; Horizons and Towards a New Architecture; Influences of Technocracy and scientific management; Horizons' press reception; Technological forecasting in Horizons.
- 4 A Machine-Age Architecturalist: Planning the Factory, Service Station, and the Mass-Produced Home; Toledo Scale factory; The House of Tomorrow, 1931; A modern, mass-produced service station: Socony-Vacuum, 1934; Hopes for the factory-built house, 1939-1945; Bel Geddes seeks an architectural license; 5 Streamlining: From Imagined Ideal to Commercial Reality; Graham-Paige Motor Cars, c. 1928-1933; Horizons and ideal streamlining: Car number 8 and Pan American Airways; Critics of streamlining; Chrysler job: Publicizing and designing the ideal car, 1934; Bel Geddes designs for Chrysler.
- Ideal streamlining and the rear-engine debate; Cleanlining and novel uses of streamlining, c. 1932-1950; 6 Consumer Research: Imagining the Ideal Consumer, Developing a Popular, Modern Aesthetic; Early consumer surveys: Philco and Abeyton Realty; "Tomorrow's Consumer, 1943; Designing for the postwar consumer: Shell Oil, Radio Corporation of America, and Rittenhouse Chimes; 7 The Production and Consumption of Model Worlds: Futurama and "War Maneuver Models" Exhibition, 1937-1944; Miniature games: The origins of Bel Geddes's modeling and futurology.
- Shell Oil "City of Tomorrow" advertisement, 1937; The General Motors Futurama exhibit, New York World's Fair, 1939-1940; Futurama--planning and research: Creating a theatrical simulation; Constructing the future: The publicity and the press; Futurama as an advertisement; War Models in Life Magazine, 1942, and at The Museum of Modern Art, New York, 1944; Conclusion; Notes; Index.