Consuming modernity : gendered behaviour and consumerism before the baby boom /

"In times of war, political strife, and economic recession, governments often call upon their citizens to get out and shop, reasoning that consumerism will save an ailing economy and restore public confidence in the health of the country at large. During the interwar period, mass culture took a...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Warsh, Cheryl Krasnick, 1957-, Malleck, Dan
Format: Electronic eBook
Language:Inglés
Published: Vancouver : UBC Press, 2013.
Subjects:
1900-1999
Consumption (Economics) > Sex differences > History > 20th century.
Consumption (Economics) > Political aspects > History > 20th century.
Consumption (Economics) > Political aspects > Canada > History > 20th century.
Women consumers > History > 20th century.
Women in advertising > History > 20th century.
Consommation (Économie politique) > Différences entre sexes > Histoire > 20e siècle.
Consommation (Économie politique) > Aspect politique > Histoire > 20e siècle.
Consommation (Économie politique) > Aspect politique > Canada > Histoire > 20 siècle.
Consommateurs > Comportement > Rôle selon le sexe > Histoire > 20e siècle.
Consommatrices > Histoire > 20e siècle.
Femmes dans la publicité > Histoire > 20e siècle.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Consumption (Economics) > Political aspects
Consumption (Economics) > Sex differences
Women consumers
Women in advertising
Verbraucherverhalten
Frau
Canada
History
Online Access:Texto completo
Table of Contents:
  • pt. 1. Consumerism as politics, practice, and ideology
  • part 2. Consumerism and public display
  • part 3. Modern girls
  • part 4. Texts and ideologies of modernity and consumerism.

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