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The green bundle : pairing the market with the planet /
We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as saving...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Stanford, California :
Stanford Business Books, an imprint of Stanford University Press,
[2018]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBSCO_on1013988482 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 171129t20182018cau ob 001 0 eng | ||
| 010 | |a 2017057473 | ||
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| 020 | |a 9781503606425 |q (electronic book) | ||
| 020 | |a 1503606422 |q (electronic book) | ||
| 020 | |z 9781503600867 |q (hardcover ; |q alkaline paper) | ||
| 020 | |z 1503600866 |q (hardcover ; |q alkaline paper) | ||
| 020 | |z 9781503606418 |q (paperback ; |q alkaline paper) | ||
| 020 | |z 1503606414 |q (paperback ; |q alkaline paper) | ||
| 029 | 1 | |a AU@ |b 000061256006 | |
| 035 | |a (OCoLC)1013988482 | ||
| 042 | |a pcc | ||
| 050 | 1 | 4 | |a HF5413 |b .D45 2018 |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
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| 082 | 0 | 0 | |a 658.8/02 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Delmas, Magali A., |e author. | |
| 245 | 1 | 4 | |a The green bundle : |b pairing the market with the planet / |c Magali A. Delmas with David Colgan. |
| 246 | 3 | 0 | |a Pairing the market with the planet |
| 264 | 1 | |a Stanford, California : |b Stanford Business Books, an imprint of Stanford University Press, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (viii, 280 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion: Reaching the convenient environmentalist. | |
| 520 | |a We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategies. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on June 20, 2018). | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Green marketing. | |
| 650 | 0 | |a Green products. | |
| 650 | 0 | |a Consumer behavior |x Environmental aspects. | |
| 650 | 6 | |a Marketing vert. | |
| 650 | 6 | |a Produits écologiques. | |
| 650 | 6 | |a Consommateurs |x Comportement |x Aspect de l'environnement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Green marketing |2 fast | |
| 650 | 7 | |a Green products |2 fast | |
| 700 | 1 | |a Colgan, David, |d 1979- |e author. | |
| 776 | 0 | 8 | |i Print version: |a Delmas, Magali A. |t Green bundle. |d Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2018 |z 9781503600867 |w (DLC) 2017054456 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1813155 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH33740409 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5400999 | ||
| 938 | |a EBSCOhost |b EBSC |n 1813155 | ||
| 994 | |a 92 |b IZTAP | ||