Trade tales : decoding customers' stories /

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To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-media platforms (e.g. TripAdvisor) as well as informally to friends and family members. Read original fir...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Woodside, Arch G. (Editor)
Format: Electronic eBook
Language:Inglés
Published: [Bingley, UK] : Emerald Publishing, 2018.
Edition:First edition.
Series:Advances in culture, tourism and hospitality research ; v. 14.
Subjects:
Tourism > Research.
Customer services > Research.
Customer relations > Management.
Service à la clientèle > Recherche.
BUSINESS & ECONOMICS > Industries > General.
BUSINESS & ECONOMICS > Customer Relations.
BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.
Customer relations > Management
Customer services > Research
Tourism > Research
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