Multimodal metaphor and metonymy in advertising /

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Pérez Sobrino, Paula (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2017]
Collection:Figurative Thought and Language (FTL), volume 2
Sujets:
Metaphor.
Metonyms.
Advertising > Language.
Métaphore.
Métonymie.
metaphor.
metonymy.
LANGUAGE ARTS & DISCIPLINES > Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES > Rhetoric.
REFERENCE > Writing Skills.
Accès en ligne:Texto completo
Table des matières:
  • Scope of and need for this book
  • Theoretical models to explore multimodal meaning
  • An integrated approach to the study of multimodal metaphor and metonymy
  • Facing methodological challenges
  • Metonymy and metonymic complexes
  • Metaphor and metaphoric complexes
  • Figurative complexes in advertising: a corpus-based account
  • A cross-cultural investigation into the comprehension of multimodal
  • Metaphor-metonymy combinations in advertising
  • Closing notes.

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