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1 |
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|a Pérez Sobrino, Paula,
|e author.
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| 245 |
1 |
0 |
|a Multimodal metaphor and metonymy in advertising /
|c Paula Pérez Sobrino, Universidad Politécnica of Madrid.
|
| 264 |
|
1 |
|a Amsterdam ;
|a Philadelphia :
|b John Benjamins Publishing Company,
|c [2017]
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| 300 |
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|a 1 online resource (vii, 232 pages)
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|a text
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|a Figurative Thought and Language (FTL),
|x 2405-6944 ;
|v volume 2
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Scope of and need for this book -- Theoretical models to explore multimodal meaning -- An integrated approach to the study of multimodal metaphor and metonymy -- Facing methodological challenges -- Metonymy and metonymic complexes -- Metaphor and metaphoric complexes -- Figurative complexes in advertising: a corpus-based account -- A cross-cultural investigation into the comprehension of multimodal -- Metaphor-metonymy combinations in advertising -- Closing notes.
|
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|a Online resource; title from digital title page (viewed on December 21, 2017).
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|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
|
0 |
|a Metaphor.
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| 650 |
|
0 |
|a Metonyms.
|
| 650 |
|
0 |
|a Advertising
|x Language.
|
| 650 |
|
6 |
|a Métaphore.
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| 650 |
|
6 |
|a Métonymie.
|
| 650 |
|
7 |
|a metaphor.
|2 aat
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| 650 |
|
7 |
|a metonymy.
|2 aat
|
| 650 |
|
7 |
|a LANGUAGE ARTS & DISCIPLINES
|x Composition & Creative Writing.
|2 bisacsh
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| 650 |
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7 |
|a LANGUAGE ARTS & DISCIPLINES
|x Rhetoric.
|2 bisacsh
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| 650 |
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7 |
|a REFERENCE
|x Writing Skills.
|2 bisacsh
|
| 650 |
|
7 |
|a Advertising
|x Language.
|2 fast
|0 (OCoLC)fst00797675
|
| 650 |
|
7 |
|a Metaphor.
|2 fast
|0 (OCoLC)fst01018283
|
| 650 |
|
7 |
|a Metonyms.
|2 fast
|0 (OCoLC)fst01018801
|
| 776 |
0 |
8 |
|i Print version:
|a Pérez Sobrino, Paula author.
|t Multimodal metaphor and metonymy in advertising.
|d Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2017
|z 9789027209863
|w (DLC) 2017045525
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