Chargement en cours…
Digital Marketing for Business Growth.
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
London :
Thorogood Publishing Ltd,
2017.
|
| Sujets: | |
| Accès en ligne: | Texto completo |
Table des matières:
- Machine generated contents note: About the book
- Note
- Glossary of sales terms
- One. brief history of digital marketing
- Introduction
- What is digital marketing?
- Changes in the landscape
- Brand awareness
- Chapter Summary
- Checklist
- Two. Creating a digital marketing strategy
- Introduction
- Marketing goals
- Setting up best practice principles
- Multi-channel marketing
- Chapter Summary
- Key points
- Three. Changes that impact on the customer experience
- Introduction
- impact of technology
- customer experience
- Online purchasing and how it has changed behaviour
- Chapter Summary
- Key points
- Four. Getting your website to add value
- Introduction
- What makes a good website?
- How a website supports digital marketing
- Chapter Summary
- Key points
- Five. Platforms for digital marketing communication
- Introduction
- Social media networks
- Creating a social media strategy
- Chapter Summary
- Key points
- Six. Getting the best out of data analytics
- Introduction
- Marketing data analytics
- SEO and PPC
- Social influencer marketing
- Chapter Summary
- Key points
- Seven. Integrating with traditional forms of marketing
- Introduction
- Marketing Mix
- Traditional forms of marketing
- Traditional versus new marketing channels
- Chapter Summary
- Key points
- Eight. move to international markets
- Introduction
- How to compete internationally
- Having an international strategy
- Monitoring your progress
- Chapter Summary
- Key points
- Nine. future of digital marketing
- Introduction
- power of data
- Machine learning and artificial intelligence
- Augmented reality and future trends
- Chapter Summary
- Key points.