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Myths of PR : all publicity is good publicity and other popular misconceptions /

Shattering widespread misconceptions about PR, this engaging and anecdotal book grants readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. --

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Leigh, Rich (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York : Kogan Page Ltd, 2017.
Collection:Business myths
Sujets:
Accès en ligne:Texto completo