Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques /

The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Struhl, Steven M. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York : Kogan Page Ltd, [2017]
Sujets:
Marketing research.
Consumer behavior.
Artificial intelligence.
Artificial Intelligence
Marketing > Recherche.
Consommateurs > Comportement.
Intelligence artificielle.
artificial intelligence.
Sales & marketing.
Data analysis: general.
Behavioural economics.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
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