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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques /
The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality.
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
Kogan Page Ltd,
[2017]
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| Subjects: | |
| Online Access: | Texto completo |