Audio branding : using sound to build your brand /

Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Minsky, Laurence (Author), Fahey, Colleen (Author)
Format: Electronic eBook
Language:Inglés
Published: London ; New York, NY : Kogan Page Limited, [2017]
Subjects:
Branding (Marketing)
Music in advertising.
Advertising > Brand name products.
Advertising > Psychological aspects.
Stratégie de marque.
Musique dans la publicité.
Produits de marque > Publicité.
Publicité > Aspect psychologique.
branding.
Advertising.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Advertising > Brand name products
Advertising > Psychological aspects
Music in advertising
Brands and branding.
Online Access:Texto completo
Table of Contents:
  • Foreword / by Philip Kotler
  • Preface: why audio branding?
  • Acknowledgements
  • Wake up to the power of audio branding
  • Audio branding in the digital age
  • It's time we came to our sensory marketing
  • Welcome to the world of audio branding
  • The search for your sound
  • What gets measured
  • The audio-branding process
  • How to launch your audio brand
  • Maintaining and evolving your audio brand
  • Music and sound design in environments
  • Glossary
  • Index.

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