Value-based marketing strategy : pricing and costs for relationship marketing /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Lopez, Santiago
Format: Electronic eBook
Language:Inglés
Español
Published: Wilmington, Del. : Vernon Press, Ã2014.
Ã2014
Series:Series in business & finance.
Subjects:
Relationship marketing.
Marketing.
Marketing > Management.
Marketing relationnel.
Marketing > Gestion.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing
Marketing > Management
Relationship marketing
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