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Value-based marketing strategy : pricing and costs for relationship marketing /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Español |
| Publicado: |
Wilmington, Del. :
Vernon Press,
Ã2014.
Ã2014 |
| Colección: | Series in business & finance.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBSCO_ocn966888978 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 161226s2014 deua ob 001 0 eng d | ||
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| 019 | |a 983236932 |a 983486287 |a 989711857 |a 1036206497 |a 1259278147 | ||
| 020 | |a 9781622730537 |q (electronic bk.) | ||
| 020 | |a 1622730534 |q (electronic bk.) | ||
| 020 | |z 9781622730339 |q (pbk.) | ||
| 020 | |z 162273033X |q (pbk.) | ||
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| 020 | |z 1622730208 | ||
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| 041 | 1 | |a eng |h spa | |
| 050 | 4 | |a HF5415.55 |b .L67 2014eb | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
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| 082 | 0 | 4 | |a 658.8 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Lopez, Santiago. | |
| 245 | 1 | 0 | |a Value-based marketing strategy : |b pricing and costs for relationship marketing / |c Santiago Lopez. |
| 260 | |a Wilmington, Del. : |b Vernon Press, |c Ã2014. | ||
| 264 | 4 | |c Ã2014 | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Series in business & finance | |
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a Translated from the Spanish. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 9781622730339 |z 162273033X |w (OCoLC)952957339 |
| 830 | 0 | |a Series in business & finance. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1440297 |z Texto completo |
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| 938 | |a EBSCOhost |b EBSC |n 1440297 | ||
| 938 | |a YBP Library Services |b YANK |n 13308307 | ||
| 994 | |a 92 |b IZTAP | ||