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|a Sahakian, B. J.,
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245 |
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|a Sex, Lies, and Brain Scans :
|b How fMRI reveals what really goes on in our minds /
|c Barbara J. Sahakian, Julia Gottwald.
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|a Oxford, United Kingdom :
|b Oxford University Press,
|c 2017.
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|a 1 online resource (xiv, 146 pages) :
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|a Includes index.
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|a Cover; Sex, Lies, and Brain Scans; Copyright; DEDICATION; ACKNOWLEDGEMENTS ; CONTENTS ; LIST OF FIGURES; LIST OF PLATES; Colour Plates; 1: HOW DOES NEUROSCIENCE IMPACT SOCIETY? ; 2: CAN NEUROSCIENTISTS READ YOUR MIND? ; How Much Mind-Reading Is Really Possible Today? ; The Limitations ; Good vs Bad Mind-Reading? ; 3: A RACIAL BIAS HIDING IN YOUR MIND? ; Measuring the Hidden Racial Bias with the Help of Neuroscience ; Can Racial Bias Be Changed? ; Why Do We Need to Think about Racial Bias? ; Screening for Racial Bias? ; 4: THE PERFECT LIE DETECTOR? ; How Often Do We Lie? ; How to Detect a Lie.
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|a Brain Networks of Deception Accuracy of fMRI for Lie Detection ; The Limitations ; 5: HOW MORAL IS YOUR BRAIN? ; Different Types of Moral Decision ; Morality of Intention ; In Search of the Morality Centre ; Abnormal Morality ; Abnormal Morality as an Excuse? ; Altered Morality ; Risky Potentials and Potential Risks ; 6: ARE YOU IN CONTROL? ; Control Centres in the Brain ; Out of Control? ; Can We Control Self-Control? ; How Much Control Do We Really Have? ; Gaining Control ; 7: SHOW ME YOUR BRAIN AND I KNOW WHAT YOU BUY? ; Beyond Traditional Measures ; The Use of fMRI in Marketing Research.
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|a The potential of fMRI is extraordinary. It allows us to observe brain activity in real time, build an understanding of thoughts and motivations, and discern unconscious biases. In a limited but real way we can now 'read minds'. Barbara Sahakian and Julia Gottwald explain the science, and consider the ethical implications of using these techniques.
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|a Includes bibliographical references (pages 129-141) and index.
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|a Neuropsychology
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|a Cognitive neuroscience
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|a Brain
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|a Neurosciences cognitives
|v Ouvrages de vulgarisation.
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|a Cerveau
|x Psychophysiologie
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|a Cognitive neuroscience
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|a Gottwald, Julia,
|e author.
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|i Print version:
|a Sahakian, Barbara J.
|t Sex, Lies, and Brain Scans.
|d Oxford : Oxford University Press, 2017
|z 9780198752882
|w (OCoLC)971075588
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