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EBSCO_ocn964410511 |
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OCoLC |
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20231017213018.0 |
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m o d |
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161126s2015 gw o 000 0 eng d |
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|a 1013702158
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|a 3954893800
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|a 9783954893805
|q (electronic bk.)
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|z 9783954898862
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|a (OCoLC)964410511
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|a 659.143
|2 23
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| 049 |
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|a UAMI
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1 |
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|a Veerkumar, Vashima.
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| 245 |
1 |
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|a Impact of Television Advertisement on Purchases made for children.
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| 260 |
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|a Hamburg :
|b Anchor Academic Publishing,
|c 2015.
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| 300 |
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|a 1 online resource (151 pages)
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| 336 |
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|a text
|b txt
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|a online resource
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|a Print version record.
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0 |
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|a Impact of Television Advertisement on Purchases made for children; ABSTRACT; ACKNOWLEDGEMENT; LIST OF TABLES; LIST OF FIGURES; CHAPTER -- I INTRODUCTION; CHAPTER -- II REVIEW OF LITERATURE; 2.1 Theoretical orientation; 2.2 Empirical studies; CHAPTER -- III METHODOLOGY; 1. Research design; 2. Variables under study; 2.1 Independent variables; 2.2 Intervening variable; 2.3 Dependent variables; 3. Operational definitions; 4. Locale of the study; 5. Unit of enquiry; 6. Sampling size and sampling procedure; 7. Selection of channel for advertisements; 8. Selection and construction of the tool.
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| 505 |
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|a 8.1 Selection of the tool8.2 Development of tool; 8.3 Description of tool; 9. Establishment of content validity; 10. Data collection; 11. Data Analysis; 12. Categorization; 13. Coding; 14. Tabulation; 15. Statistical Analysis; CHAPTER -- IV FINDINGS AND DISCUSSION; 4.1 Background information of children; 4.2 Hours of exposure of children to television per week and awareness regarding television advertisements for various products ; 4.3 The influence of family members and child on the purchases made for the child.
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|a 4.4 Pester powered purchases made, tantrums adopted and the reactions shown by the children after viewing television advertisement for selected products 4.5 Stimulus used in the advertisements for various products; 4.6 Testing of Hypotheses; CHAPTER -- V SUMMARY, CONCLUSIONS AND RECOMMENDATIONS; CONCLUSIONS; Bibliography / Webliography; Biographical Sketch.
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| 590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
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|a Television advertising.
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| 650 |
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|a Children
|x Effect of television advertising on.
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| 650 |
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|a Publicité télévisée.
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| 650 |
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|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
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| 650 |
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|a Television advertising.
|2 fast
|0 (OCoLC)fst01146648
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Jaiswal, Neerja.
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| 776 |
0 |
8 |
|i Print version:
|a Veerkumar, Vashima.
|t Impact of Television Advertisement on Purchases made for children.
|d Hamburg : Anchor Academic Publishing, ©2015
|z 9783954898862
|
| 856 |
4 |
0 |
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