Handbook of brand relationships /

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Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. Featuring chapters by well-known marketing and psychology scholars, this is the first serious academic book to offer a psychological perspective on the meaning of and...

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Détails bibliographiques
Cote:Libro Electrónico
Collectivité auteur: Society for Consumer Psychology
Autres auteurs: MacInnis, Deborah J., Park, C. Whan, Priester, Joseph W.
Format: Électronique eBook
Langue:Inglés
Publié: London ; New York : Routledge, 2015.
Collection:Advertising and consumer psychology.
Sujets:
Relationship marketing.
Brand choice.
Branding (Marketing)
Customer relations.
Marketing relationnel.
Marques de commerce > Choix.
Stratégie de marque.
branding.
Brand choice
Customer relations
Relationship marketing
Accès en ligne:Texto completo
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Handbook of brand relationships /
Publié 2015
Texto completo
Électronique eBook
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Handbook of brand relationships /
Publié 2009
Texto completo
eBook
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