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Consumer behavior 2017-2018 /
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Loganville, GA :
Richard K Miller & Associates,
[2017]
|
| Edición: | 12th edition. |
| Colección: | RKMA market research handbook series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- PART I. THE AMERICAN CONSUMER
- 1. Demographic Overview
- 2. Consumer Income & Wealth
- 3. Consumer Debt
- 4. Households & Housing
- 5. Communities
- 6. Urban & Rural Populations
- 7. Where People Want to Live
- 8. Population Migration
- 9. Personal Life
- 10. Personal Well-Being.
- PART II. SPENDING
- 11. Consumer Spending
- 12. Retail Spending
- 13. Entertainment & Leisure Spending.
- PART III. ACTIVITIES
- 14. Use of Time
- 15. Use of Media & the Internet.
- 16. Cultural Activities
- 17. Leisure Activities.
- 18. Sports & Recreation Activities
- 19. Away from Home
- 20. Work
- 21. Use of Technology
- 22. Use of Transportation.
- PART IV. SHOPPING BEHAVIORS
- 23. In-Store Shopping
- 24. Online Shopping
- 25. Mobile Shopping
- 26. Peer-To-Peer Shopping
- 27. Omnichannel Shopping.
- PART V. BEHAVIORAL ANALYSES
- 28. Brand Loyalty
- 29. Buying American-Made
- 30. Buying Local
- 31. Consumer Confidence
- 32. Customer Satisfaction
- 33. Ethically Conscious Consumerism
- 34. Gift Giving
- 35. Loyalty Program Participation
- 36. Payment Preferences
- 37. Pricing
- 38. Privacy Issues
- 39. Purchase Decision Making
- 40. Response to Advertising
- 41. Response to Customer Service
- 42. Response to Reviews
- 43. Response to Visuals
- 44. Shopping Research
- 45. Spending for Goods vs. Experiences
- 46. Theme Appeal.
- PART VI. AFFLUENT CONSUMERS
- 47. Affluence Profile
- 48. Population Centers of U.S. Affluence
- 49. Affluent E-Commerce
- 50. Affluence Market Research.
- PART VII. MIDDLE-CLASS CONSUMERS
- 51. Defining the Middle Class
- 52. Middle Class Falling Behind
- 53. Income & Wealth Inequality.
- PART VIII. BRAND PREFERENCE SURVEYS
- 54. Brand Equity
- 55. Brand Index
- 56. Customer Experience
- 57. Customer Loyalty Engagement
- 58. Customer Satisfaction
- 59. Reputation Ranking.
- PART IX. ETHNIC FOCUS
- 60. African-American Consumers
- 61. Arab-American Consumers
- 62. Asian-American Consumers
- 63. Hispanic- & Latino-American Consumers
- 64. Jewish-American Consumers
- 65. Muslim-American Consumers
- 66. Native-American Consumers.
- PART X. GENDER FOCUS
- 67. Female Consumers
- 68. Male Consumers.
- PART XI. GENERATIONAL FOCUS
- 69. Generational Comparisons
- 70. Senior Consumers
- 71. Baby Boomer Consumers
- 72. Generation X Consumers
- 73. Millennial Consumers
- 74. Generation Z Consumers.
- PART XII. SEGMENTATION
- 75. College Students
- 76. Consumers with Disabilities
- 77. Families with Children
- 78. Family Caregivers
- 79. Immigrant Consumers
- 80. LGBT Consumers
- 81. Married Couples
- 82. Military Consumers
- 83. Pet Owners
- 84. Retirees
- 85. Single Consumers.
- PART XIII. GEODEMOGRAPHICS
- 86. Megapolitan Regions
- 87. Metropolitan Statistical Areas
- 88. Metropolitan Economic Profiles
- 89. Micropolitan Statistical Areas
- 90. State Population Profiles
- 91. State Economic Profiles.
- Appendix A. Academic Research Centers
- Appendix B. Analysts
- Appendix C. Associations
- Appendix D. Blogs
- Appendix E. Government Agencies
- Appendix F. Market Research Sources
- Appendix G. Periodicals
- Appendix H. Research Studies & Surveys
- References.