Consumers and markets : analyzing behavioral shifts and emerging challenges /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Rajagopal, 1957- (Editor ), Castano, Raquel, 1962- (Editor ), Flores Villalba, David R. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hauppauge, New York : Nova Science Publishers Inc., [2016]
Colección:Marketing and operations management research
Temas:
Marketing research.
Consumer behavior.
Marketing.
Marketing
Marketing > Recherche.
Consommateurs > Comportement.
marketing.
BUSINESS & ECONOMICS > Economics > Macroeconomics.
POLITICAL SCIENCE > Economic Conditions.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Evolving global consumer markets
  • Understanding consumers through marketing research
  • Consumer-market symbiosis
  • Consumer health information and decision-making
  • Catalyzing buying propensity
  • Innovation, technology and consumption
  • Dysfunctional consumption patterns
  • Serving consumers in emerging markets
  • Managing consumer experience
  • Future of consumers.

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