The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /

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"For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In a...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Newman, Bruce I. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Toronto, Ontario : Rotman-UTP Publishing, [2016]
Sujets:
Political campaigns > United States.
Campaign management > United States.
Advertising, Political > United States.
Communication in politics > United States.
Marketing > Political aspects > United States.
Campagnes électorales > Gestion > États-Unis.
Publicité politique > États-Unis.
Communication politique > États-Unis.
Marketing > Aspect politique > États-Unis.
POLITICAL SCIENCE / Political Process / Elections
POLITICAL SCIENCE / Political Process / General
Advertising, Political.
Campaign management.
Communication in politics.
Political campaigns.
United States.
Electronic books.
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