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In the rough : the business game of golf /

There has never been a book about the inner workings of the golf business or its leading players from an insider?s point of view. In the Rough reads like a novel, but it could also be required reading in a business school. This book takes the reader on a ride through the author?s unusual professiona...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hueber, David (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Fort Worth, Texas : TCU Press, [2016]
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Hueber, David,  |e author. 
245 1 0 |a In the rough :  |b the business game of golf /  |c David Hueber. 
264 1 |a Fort Worth, Texas :  |b TCU Press,  |c [2016] 
264 4 |c ©2016 
300 |a 1 online resource (ix, 246 pages) 
336 |a text  |b txt  |2 rdacontent 
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504 |a Includes bibliographical references. 
505 0 |a Prologue: Hogan and I drown our sorrows -- "Sir Nick" makes a cameo appearance -- None of their "goddamn" business -- Hogan always felt sorry for rich kids -- Growing up in golf -- The game changers -- Making the cut -- The PGA tour you never knew -- PGA divorce and remarriage -- Flying high on a wing and a prayer -- Hogan's course management -- An unrelenting pursuit of excellence -- Tora, tora, tora: the Japanese surprise attack on Pebble Beach -- Knowing when to hold 'em and when to fold 'em -- Good-bye Ben Hogan -- The USGA takes its eyes off the ball -- Requiem for the greatest game -- Meanwhile -- The American samurai's second life -- The back nine -- Epilogue: Hogan's secret. 
588 0 |a Online resource; title from digital title page (viewed on January 24, 2017). 
520 |a There has never been a book about the inner workings of the golf business or its leading players from an insider?s point of view. In the Rough reads like a novel, but it could also be required reading in a business school. This book takes the reader on a ride through the author?s unusual professional career and what he discovered in the most revealing settings and scenes of the golf industry at its awkward and colorful best. Most of the events and incidents appearing here are firsthand accounts portraying a host of famous and colorful characters in both golf and the business world. The central characters in this book are Ben Hogan, one of the five best players of all time and a highly successful golf-equipment executive; Deane Beman, a star amateur and successful professional golfer who became the commissioner and invented the modern-day PGA Tour; and Minoru Isutani, a wealthy Japanese entrepreneur who is probably best known for having lost $350 million on the purchase and sale of Pebble Beach. Some of the other costars include Jack Nicklaus, Karsten Solheim (Ping Golf Company), Greg Norman, and Ely Callaway?all names you have seen etched on a wood, an iron, or a putter, among other places. 
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600 1 0 |a Hogan, Ben,  |d 1912-1997. 
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600 1 7 |a Hueber, David  |2 fast 
650 0 |a Golf  |x Economic aspects  |z United States. 
650 0 |a Golf  |x Environmental aspects  |z United States. 
650 0 |a Golf  |x History  |y 20th century. 
650 0 |a Golf  |x History  |y 21st century. 
650 0 |a Golf courses  |z United States. 
650 6 |a Golf  |x Aspect économique  |z États-Unis. 
650 6 |a Golf  |x Aspect de l'environnement  |z États-Unis. 
650 6 |a Golf  |x Histoire  |y 20e siècle. 
650 6 |a Golf  |x Histoire  |y 21e siècle. 
650 6 |a Terrains de golf  |z États-Unis. 
650 7 |a GAMES  |x Gambling  |x Sports.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x Business Aspects.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x Essays.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x History.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x Reference.  |2 bisacsh 
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650 7 |a Golf  |2 fast 
650 7 |a Golf courses  |2 fast 
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