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Connecting with constituents : identification building and blocking in contemporary national convention addresses /

Connecting with Constituents examines the strategies presidential and vice presidential nominees and their surrogates employ while speaking at national nominating conventions to encourage voters to build bonds with one candidate and party and to discourage listeners from forming connections with the...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Vigil, Tammy
Format: Électronique eBook
Langue:Inglés
Publié: Lanham, Md. : Lexington Books, [2015]
Sujets:
Accès en ligne:Texto completo
Table des matières:
  • Introduction: The importance of presidential campaigns and nominating conventions
  • Identification and the race for the White House
  • Setting the tone: convention keynote addresses
  • Relying on others: special surrogates speak
  • Running mate challenges: vice presidential nominees' acceptance speeches
  • When wives speak: addresses by nominees' spouses
  • The main event: presidential nomination acceptance addresses
  • Conclusion: The ties that bind: lessons from convention speeches.