Museum branding : how to create and maintain image, loyalty, and support /

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Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum departm...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Wallace, Margot A., 1941-
Format: Electronic eBook
Language:Inglés
Published: Lanham, MD : Rowman & Littlefield, [2016]
Subjects:
Museums > United States > Management.
Museums > Public relations > United States.
Business names > United States.
Branding (Marketing) > United States.
Museum attendance > United States.
Musées > États-Unis > Gestion.
Raison sociale > États-Unis.
Stratégie de marque > États-Unis.
Musées > Fréquentation > États-Unis.
BUSINESS & ECONOMICS > Museum Administration & Museology.
REFERENCE > General.
TRAVEL > Museums, Tours, Points of Interest.
Branding (Marketing)
Business names
Museum attendance
Museums > Management
Museums > Public relations
United States
Online Access:Texto completo
Table of Contents:
  • Exhibitions
  • Tours
  • Building
  • Events
  • Membership and fundraising
  • Education
  • Board and volunteers
  • Marketing
  • Partnerships
  • Finding your brand
  • Public relations
  • Social media and beyond
  • Email
  • Lobby
  • Store
  • Café
  • Publications
  • Academic museums
  • Databases.

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