Cause-related marketing : the influence of the fit among partners, brands and cause /

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Bischoff, Anna Lena
Format: Électronique eBook
Langue:Inglés
Publié: Hamburg : Anchor Academic Publishing, [2015]
Sujets:
Social marketing.
Marketing social.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Social marketing
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