A multidisciplinary approach to service encounters /

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This volume explores interaction between service providers and customers. The role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing.

Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: De la O. Hernandez-Lopez, Maria (Éditeur intellectuel), Fernández-Amaya, Lucia (Éditeur intellectuel)
Format: Électronique eBook
Langue:Inglés
Publié: Leiden ; Boston : Brill, [2015]
Collection:Studies in pragmatics ; v. 14.
Sujets:
Intercultural communication.
Business communication.
Customer relations.
Communication in marketing.
Communication dans l'entreprise.
Communication en marketing.
PSYCHOLOGY > Social Psychology.
Interkulturell kommunikation.
Affärskommunikation.
Kundrelationer.
Marknadskommunikation.
Accès en ligne:Texto completo
Description
Résumé:This volume explores interaction between service providers and customers. The role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing.
Description matérielle:1 online resource
Bibliographie:Includes bibliographical references and index.
ISBN:9789004260160
9004260161

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